The Drug Development Process - From Discovery to Commercialization
Berlin, Germany, 03.03.2010 - 05.03.2010

This course provides an understanding of the interrelated activities throughout the drug development cycle, and is designed for R&D, operations, marketing and sales management. This course serves as an introduction to the drug development process and will familiarize participants with the steps involved in developing a drug from discovery to commercialization. Included is an overview of the regulatory and pre-marketing steps that occur to ensure a successful launch. In addition, this course covers sales planning and the commercialization decisions that affect the development of the drug.

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